When evaluating corrugated display manufacturers, you need a partner who can work with you to ensure your product makes its way past the cash register and into the homes of consumers. The manufacturer must have the experience, skills, and equipment to deliver a point-of-purchase display that will make an impact.
Choosing the wrong corrugated display manufacturer can be costly. There are several ways that sales and reputation can be damaged if your chosen partner can’t provide a quality display on time.
There are many scenarios where the wrong manufacturer may introduce unnecessary costs or cause lost revenue if the display isn’t designed correctly. Below are some things to look for when choosing a corrugated display manufacturer.
The manufacturer should employ experts in engineering, designing, manufacturing, and distributing display products. A design house, for example, may not understand packaging and the retail markets. A display manufacturer that is a retail specialist will understand the constraints of getting planogram space on the shelf and how to get the consumer’s attention. When a company invests in qualified, skilled people, they have complete control of the quality from ideation to distribution.
Displays often sit on the retail sales floor for months loaded with merchandise. They may often be bumped into or moved, making the strength and integrity of the display vital. A poorly made display may be pulled off the floor early and convey the wrong message to customers.
The manufacturer’s structural designers should be aware of retail requirements, display placement in the store, space constraints, and multiple substrates so they can find a creative solution. An experienced designer will consider and reduce the likelihood of assembly errors that could lead to display structural failure. They should also be experienced with creating multiproduct and multiple placements displays.
A multiproduct display allows you to put multiple related products on the same display (e.g., peanut butter and jelly or daytime and nighttime medicines), allowing you to increase sales.
A multiple placement display is designed to provide more than one type of display opportunity, such as a free-standing display with sections that can be removed when the product numbers dwindle to become a countertop display. This allows you to reach consumers longer and realize a greater return on investment.
Print quality plays just an as important role as design for disruptive and eye-catching displays. Look for a manufacturer that can offer various print options, such as digital, flexography, offset printing, or a combination, to help meet your program goals and stay within your budget.
Color consistency between displays and packaging that use different print techniques will help to maintain brand integrity. Look for a manufacturer that is a G7 Master Colorspace certified printer. This certification is granted to a physical facility and indicates that the facility has calibrated specific equipment and systems to G7 standards. This means your colors will look exactly as they should every time.
Looking for a manufacturer that offers fulfillment services and distribution can be a time and cost saver. When their fulfillment team assembles packs and distributes your products to retail stores or distribution centers, you save through reduced overhead and personnel that would otherwise be needed. Assembling and filling displays takes up a lot of space and is labor-intensive. For complex designs, it makes sense to have the company that designed it be responsible for assembly and pack out.
Another reason fulfillment and distribution services are essential is that the manufacturer can ensure the product display is not damaged during transport. They should also optimize the truck loading to get the largest number of displays shipped per truckload. If the manufacturer is also responsible for the logistics of the filled displays, this may be considered during the design phase.
As retail consultants with in-house creative designers, the latest printing technology, and G7 certification for color consistency, we will take on your most formidable corrugated display challenge and create a success story. You define that success. When cost considerations and speed to market are part of that definition, we can deliver.
Our display solutions include:
As a single resource, we can assist with fulfillment, shipping, and logistics. Assembly and fulfillment experts will manage your resources, and logistics and shipping managers will ensure your displays arrive on time and in pristine condition.