It’s a widely acknowledged truth that a product is as good as it looks. 72% of American consumers say that product packaging design influences their buying decisions. Therefore, it’s important for any product to be visually appealing to draw customers and sales. Moreover, in industries such as the toy industry where marketing is one of the key growth strategies, the importance of packaging and presentation cannot be understated and goes up multifold. They go a long way in determining customers’ buying preferences. Research suggests that 30% of businesses observed increased revenue after improving product packaging.
Since toys are typically associated with feelings such as joy and fun, they need to be attractive and compelling. One cannot pack something so essentially rooted in the idea of fun and joy in something mundane and boring. This is where the need to understand how to create captivating toy packaging fits the picture.
Apart from being essential in garnering sales, the presentation of toys is critical to justify their core purpose and idea. Therefore, if you own a toy business, you must know the right tips and tricks for toy packaging to drive sales and boost your revenue.
For the toy industry, infants, toddlers, preschoolers, and school-going kids are the target audiences. These target audiences are typically attracted to toys with eye-catching and vibrant packaging. They are more driven by the visuals and graphics on the product packaging than the product itself.
Research reveals that toy packaging is also a critical component of children’s mental development and growth as they have their own unique ability to perceive things and ways of communication.
Secondly, the packaging should also appeal to the parents. While buying toys, parents always look for products with safe and informative packaging. Therefore, focusing on the core ideas of visuals, safety and information becomes paramount.
To win an edge over your competitors, you must also ensure the sturdiness and safety of your toy packaging. Flimsy toy packaging is an instant red flag and may not be able to withstand transportation stressors, possibly damaging the toy inside. Therefore, the structural sturdiness of toy packaging is important for the product to endure unforeseen physical shocks.
Also, consider the packaging components' size to ensure there’s no choking hazard. However, always remember the idea of visual appeal to ensure the packaging grabs attention. Finally, it would be best to balance the packaging’s safety and visual appeal.
Furthermore, certain labeling requirements ensure the toys are safe for children. Therefore, these markings should be clearly visible and legible to avoid mishaps.
While focusing on the target audiences’ needs and ensuring their safety is important, using high-quality and eco-friendly toy packaging materials can also prove to be an effective strategy.
When designing toy packaging, use non-hazardous and eco-friendly materials such as corrugated cardboard or MakoBoard™. Also, employ printing processes such as digital corrugated printing for packaging to ensure the toys are safe to be handled by children. Remember, the quality of the materials used in packaging should be sustainable and as important as the quality of the toy itself. Using substandard materials for packaging can cause the toy itself to be perceived as low quality.
Alternatively, as growing efforts are being made to make planet-conscious decisions in all spheres of life, companies are morally obliged to be more accountable for the raw materials used in manufacturing products. This chain of thought extends into the toy packaging industry, with research showing that the sustainable toys market generated $18.93 billion in 2020 and is expected to grow to $59.64 billion by 2030.
One might think that children are not conscious participants in such a global initiative but given a chance, parents would prefer contributing toward instead of against such initiatives. Therefore efforts should be made to partner with manufacturers that emphasize the importance of sustainability.
Lastly, partner with an experienced packaging manufacturer. Perform thorough due diligence when looking for a toy packaging manufacturer. Consider the manufacturer’s online reputation, reviews and ratings to make an informed choice.
With over 70 years of experience, Dusobox can help manufacture even the most complex toy packaging.
Contact us at Dusobox for all your packaging needs today!