Current retail purchases may be done in some categories, but when the shoppers return will you be ready? Using a multi-use floor display is a great way to capture shoppers attention.
If you’ve succumbed to an impulse purchase, you are not alone. A POPAI shopper engagement study revealed that 68% of all in-store purchases are impulse driven. The factors that drive impulse buys are many, but the aesthetics of retail displays and their placement play a role in shoppers purchasing behavior. This provides a lot of opportunities for your corrugated displays to grab attention and fill shopping carts.
Although online shopping has gained ground with many shoppers, research has shown that shoppers react to an engaging experience. In fact, 61 percent of consumers prefer actually seeing a product in person before committing to it, according to Inc magazine.
Corrugated POP displays provide an opportunity to allow the consumer to engage with your product and create an impulse buy. Multi-use floor displays provide an opportunity to reach consumers with a greater product selection or longer with the same investment, creating a great ROI.
Having multiple related products in the same display placed strategically within the store can increase sales. For example, a graphically mouthwatering display of condiments in the aisle with hamburger buns can spur a shopper into feeling like burgers with the works would be great for dinner.
Combination type displays combine two types of displays into one. Having a combination display provides an opportunity to continue selling products in a more visible manner. For example, a floor display can be filled with a product that is in a counter display. Once the number of products dwindles down, they can be consolidated in the counter display and placed near the register to take advantage of impulse buying.
There are many reasons to choose corrugated display over a fixed display. For one, it’s disruptive and your product will not be lost on the shelf with other products that are competing for sales. Additionally, products in floor displays may be perceived as a one-time-only special, hence, prompting an impulse buy. It is also a great way to get into a store when the store won’t work you into the planogram. Other reasons include:
As retail specialists, we know the constraints of getting planogramed space on the shelf and then getting the attention of the consumer. A well-designed and executed display can create disruption on the retail floor and positively impact your bottom line.
With expertise in structural engineering, graphic design, and print production, we are ready to create the perfect display for your product. We combine many different substrates and pair them up with the right combination of flexo, digital or offset, or a combination of all three to create a cost-effective customized display that meets your functional needs. We offer:
Dusobox is a leading designer, engineer, and manufacturer of custom corrugated display solutions and product packaging.
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