The holiday season is a time when brands have an opportunity to make a big impact on their bottom line. However, CPG brand owners face a competitive fight in the retail space. This is particularly true as we come upon the first holiday season with pandemic restrictions lifted across the country. Store display products are one way for brands to highlight products that deliver a more significant ROI.
Building relationships and brand loyalty is often the key to successful sales. As a CPG manufacturer, you know all too well that you can put a lot of marketing resources into influencing the buyers' journey through various channels, but at the point of purchase, retailers have the ultimate control. Retailers' interests lie in maximizing their own profits by offering consumers a plethora of products to choose from. This makes it critical for your product to stand out. While product packaging plays a large role in product success, store display products can give brand owners an advantage.
While the past two years have seen unprecedented growth for e-commerce, brick-and-mortar stores have come back. Substantial growth in the fast-moving consumer goods (FMCG) market, coupled with merchants' push to attract customers and improved display manufacturing and graphics, is fueling a prediction that the display market will grow at a CAGR of 4.8% from 2022 through 2028.
The good news is that retail stores and their displays are not going anywhere. However, modernizing your store displays is one way to ensure that they and the products within resonate with your customers and increase product turns. Connect with your customers using these tips:
Sustainability — Going green is everything today. In one survey, 75 percent of consumers said they were concerned about the environmental impact of the products they buy. Using sustainable materials to create your displays will let your customers know you care about the environment too.
Interactive — Consider making your display interactive by encouraging the use of a social media hashtag, designing it for photo ops, or having a QR code to get coupons and special deals. Another way to get consumers to interact is with a sample product that can be touched or tried before purchase – something that can't be done with e-commerce purchases. The more engaged customers are with your display, the more likely they will remember your brand.
Design — When designing your display, keep functionality in mind, as well as your customer's needs and expectations. It must be structurally engineered to withstand the rigors of the retail landscape, but it needs to be more than that. Creative displays using trendy colors and themes can modernize your brand. However, stay true to your brand, as a stark deviation may turn off loyal customers.
Message — The messaging you use on your display can influence sales. While not all displays require text, and too much can be overwhelming, strategic messaging can get a consumer to act. The most basic is a call to action that includes what is in it for them. You might also suggest complementary products to encourage additional purchases.
When it comes to retail displays, brands have a variety of styles to choose from. Each serves a purpose and addresses a particular need. They can be located anywhere throughout the store, from aisles to endcaps to checkout counter, and can help drive impulse purchases. Stand-alone point-of-purchase (POP) displays are often seen in "action alley," the high-traffic area for the store. Point-of-sale (POS) displays tease buyers or remind them of forgotten purchases at the checkout.
Below we list some specific types of corrugated displays worth considering.
Floor Displays — These stand independently and hold neatly placed products on shelves, trays, pockets, or hooks. They may be designed to hold more than one product to encourage cross merchandising. The product placement may be from the bottom to the top of the display, or the display may have a platform to bring the product up for easier reach.
Dump Bins — These displays are large containers or groups of containers that hold small individually packaged products, for example, small toys, videos, or candy. These can be strategically placed to be accessed from all sides.
Pallet Display — This type of display is shipped on a pallet and remains on the pallet in the retail store. It allows for ease of shipping and installation in stores. Pallet displays can be accessed on all sides.
Power Wing Display — Also called sidekick displays, these are designed to hang on an end cap display or fixture. They can also be converted to a standing floor display by adding a base.
PDQ Displays — PDQ is an acronym for products displayed quickly. They are small displays that can be set up fast and are often found near the cash register, but they can also be used within a floor display and transferred to the register area to consolidate stock as it is consumed
Choosing a corrugated display partner is critical to a successful retail display program. Your partner must have a creative eye for design and experience with corrugated functional design. Experience with all the large retailers will ensure your display meets the retailers' requirements. Of no less importance is on-time delivery – late deliveries could mean missed opportunities.
With Dusobox as a partner, you can be assured your display will capture consumers' attention. The precision printed graphics, expertly engineered display structure, and professional consultancy you receive will deliver a positive ROI and exceed your expectations. Contact us to discuss how we can update your store displays.
Dusobox is a leading designer, engineer, and manufacturer of custom corrugated display solutions and product packaging.
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