According to figures from Expert Market Research, the global subscription box market size is now worth $26.9 billion and shows massive expansion potential. Experts predict the industry will grow 18.4% from 2023 to 2028 to hit $74.2 billion in five years.
As clients value personalization more and more, the design, customization, and unboxing experience plays a crucial role in customer satisfaction. If you want to make an impression and boost the odds of repurchasing, you should invest in packaging that resonates with your target market.
This article will discuss three subscription box packaging ideas guaranteed to wow audiences. Read on to learn how the right partner can make delivering the best experiences a breeze.
In some cases, your packaging may be a prospect’s first point of contact with your brand, making design a crucial element for success. Below are some pro tips for creating the perfect aesthetics.
Inc. shares that there are over 500,000 brands worldwide in over 2,000 product categories. The first step in empowering yours is to convey what sets you apart from these other companies.
Your subscription box’s design presents the perfect opportunity to share your story and create a connection with your audience. Use it to your advantage.
Most modern consumers prefer custom marketing strategies instead of generic ones — including packaging efforts. If you want to establish trust, encourage purchase, and stay relevant, your key visuals should help you stand out in a sea of competition.
There are thousands of generic boxes to choose from online, but none can highlight your brand and protect your products like a custom-designed box. Spending a few additional dollars on impressive packaging is well worth it.
One of the most essential elements of branding success is a holistic customer experience at every touchpoint. For instance, you cannot use different shades for your logo on your website, storefront, and packaging. Instead, you should find a G7 master-qualified facility to ensure every material you produce meets your most stringent marketing criteria.
There is more to customization than putting your brand on your packaging. Keep reading to discover the best industry practices in this field.
You’ve probably heard the saying, “First impressions last.” This line holds in life and business.
In marketing, branding is all about creating experiences. Every interaction with your company can induce emotions, and your packaging helps ensure clients remember you for the right reasons.
When it comes to packaging, seasonality matters. For instance, preparing Christmas-themed boxes instantly makes your products a top gifting choice. Throughout the year, it’s best to observe such themes to keep your clients excited for your next delivery.
Don’t limit yourself to one box. If you offer various products, you can plan your designs based on their categories. For example, you can develop packaging for different hair care or skincare lines.
Customizing your design to reflect what customers will find inside makes them more excited about interacting with your brand.
There is more to packaging than looks. Naturally, you want to create more memorable moments with your clientele through this element. If you want to learn more about elevating the unboxing experience, this section will help you do just that.
When developing a subscription box, imagine how the recipient will open it. Apart from being eye candy, your box should be sturdy, easy to open, and eco-friendly. In today’s world, nobody has the patience for endless layers of anti-green packaging.
Sometimes, brands forget that internal packaging is just as crucial as its external counterpart. While you should ensure the quality of your outer box, you should also use the ideal materials for the insides.
For example, adding corrugated inserts, crinkle paper, and other filler types can make a ton of difference for your clients. Adding thoughtfully designed corrugated inserts specific to your product’s shape can help protect more fragile items and enhance the unboxing experience.
Remember, many customers nowadays share their experiences on social sites, which can be a great marketing tool for your business. Whether they enjoy the unboxing experience or not, they won’t hesitate to post about it across various platforms. For this reason, you should make your packaging as beautiful and user-friendly as possible.
If you want to build a loyal following, the key is to keep your customers happy. In the subscription box industry, the unboxing experience is one of the most important factors in achieving this feat. You can take your business to new heights simply by exerting more effort into this component.
So, are you ready to bring your subscription box packaging ideas to life? At Dusobox, we can help you turn your vision into reality with our innovative, eye-catching solutions.
We have been in business since 1951 and understand what it takes to make brands stand out. With our engineered functionality capabilities and G7-certified color management credentials, we can create corrugated packaging, displays, and sign programs for various requirements.
If you’re ready to dazzle customers and prospects alike, choose Dusobox.
Contact our team today to learn more about our services.