Case Studies & Whitepapers

80% of brand executives say packaging is crucial to their brand’s success

80% of brand executives say packaging is crucial to their brand’s success

More sustainability, a rapid increase of new sub-brands, the expansion of price-pack architecture offerings, and shorter packaging runs are among the trends and shifts in packing demand, innovation, and spending, according to the 2018 Brand Owner Packaging Survey from L.E.K. Consulting. 80% of brand executives say packaging is crucial to their brand’s success, and 50% […]

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